Scrappy and Strategic: Leveraging Digital Marketing for Chapter Engagement (ALC: Separate Registration Required)

Speakers:

Heather Boyle, Rhode Island Chapter

In this workshop you'll learn to leverage e-newsletters, harness the potential of LinkedIn, and optimize your member management platform for marketing. We’ll delve into data analytics to inform your efforts and boost engagement within your chapter community. Uncover techniques for maximizing resources to connect, communicate, and drive meaningful participation in your chapter's mission. Don’t miss this opportunity to explore the power of scrappy digital marketing strategies your chapter can implement today!

By the end of this session, participants will be able to:

• Evaluate your chapter's digital marketing tools and resources


• Determine how to use e-newsletters to elevate chapter engagement


• Optimize LinkedIn to engage and grow your chapter community


• Find and respond to data analytics to inform chapter marketing efforts


• Implement low-cost, high impact (scrappy) digital marketing strategies