Running Your Chapter Like a Business: How to Create Value-Driven Strategy (ALC: Separate Registration Required)

Speakers:
Anupa Naik, Los Angeles Chapter

In a rapidly evolving professional landscape, the marketplace for potential and existing ATD chapter members has become increasingly competitive. In the post-pandemic reality, many associations and chapters are seeing reductions in membership numbers. This session will help you manage the new landscape by thinking of your chapter as a business and looking at ways to make it thrive. We will practice using tools and resources to help you be more strategic and provide value to your member that they cannot get anywhere else.

By the end of this session, participants will be able to:

• Identify and create your chapter member value proposition


• Conduct strategic analysis using various tools and approaches


• Define and integrate member WIIFMs into programming and engagement strategy
• Nurture and cultivate a Continuous Improvement mindset
• Develop a financial strategy for fiscal health