Creating and Cultivating Dynamic Sponsorships (ALC: Separate Registration Required)

Speakers:
Cornelius Dowdell, Greater Atlanta Chapter

A new approach to sponsorships is to cultivate relationships by aligning programs and initiatives with the values and priorities of our members and sponsors. Businesses around the nation are facing budget cuts, reductions in force, and much more; which means that professional associations are going to experience change as well. These changes come in form of membership reduction, spikes in transitional members, increase requests for upskilling programs that require tools, resources and subject matter experts and organizational financial support for networking, engagement and building relationships.

Corporate sponsorship is one way to support and subsidize some of the direct and/or operational costs to continue to deliver quality programming, networking opportunities, professional development and upskilling for our members to be prepared for the workforce and the future of work.

Participants attending this session will be able to:

• Understand the difference between strategic partnerships vs sponsorship with our chapter.


• Learn how to customize their sponsorship selections.


• Review the processes and expectations for sponsors and the organization.
• Have a Q&A Session with the sponsorship and strategic partnership team.